What do you see in fur trim? Our new subway ad in Toronto
Today is an exciting day for us at Fur-Bearers.
We are thrilled to announce the launch of our subway ad campaign in Toronto! For the next 6 weeks, the roughly one million people daily riders in Toronto will be asked a simple question: what do you see in fur trim?
While the majority of Canadians see the same thing we do (a cruel and unnecessary product), it is undeniable that Canada Goose and companies like it have been chiefly responsible for the recent resurgence in fur trim.
So we ask riders: Do you see a trapped animal? A caged animal? Or even a best friend? No gimmicks. No angle. Just an honest question. What do you see in fur trim? Is it really possible to see past the unnecessary suffering and death?
The ‘Fur Trim Is A Trap’ campaign was launched for a very simple reason: to expose the truth about the fur trade, to call on individuals to make compassionate decisions, and to work towards ending the commercial fur trade. The ways in which the fur trade traps animals are heinous whether it is using a leg-hold, Conibear or snare trap, or confining them to the tiny, filthy cages used on fur farms both here and abroad (the dog/cat fur industry in Asia). But it doesn’t end there. The fur industry traps people as well, primarily through the perpetuation of three main ‘myths’. They are: fur is ‘humane’; fur is integral to the survival of indigenous communities; and fur is ‘green’. ‘Fur Trim Is A Trap’ aims to counter this misinformation, and to tell the story of trapping through the eyes of the real witnesses of the trade: the animals.
Let’s end this cruel trend together. Please visit furtrimisatrap.com for more information, get involved, and share our ad!
PS: If this ad has moved you, please consider sending a quick message to the Toronto Transit Commission to commend them for running the ads. There are two ways to reach them, we suggest you do both! By phone: 416-393-3030 and via online form.
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This is great – I saw this on the subway today. Effective but without judgement to those who may be purchasing/wearing fur that they don’t intend to. In my opinion, those are the people who need to know this information the most! Good job on this approach.
Excellent work. I saw the ad and am now getting names for the C269 petition, ordering material to hand out and emailing the TTC to congratulate them on running the banners. I hope others will do the same.
I saw the ad on the subway today and thought it was really great. Unfortunately, there were 3 women in my car wearing Canada Goose jackets. When did this “trend” of wearing fur take off? For a while, it seemed that only little old ladies wore fur, but I’m very saddened to see so many young people wearing it and thinking it’s trendy and cool. It’s cruel and completely unnecessary!
Hi,
I am wondering if you could send us a copy of the ad that is on the Toronto
subway. I would love to have one of those on our store entrance.
thanks,
Dante
Excellent ad. It makes people think, and that’s what’s needed. I myself have a very hard time going anywhere in winter because all I see is fur everywhere. The cruelty is always in my face, and it saddens me. I’ve seen footage of fur production, and this is what I see when I see fur. By passing out Fur Trim is a Trap postcards, I meet some people who want to remain ignorant and some who are open to the information. It also helps my morale – instead of feeling sad and staying home, I carry postcards with me and give them out.